It was World Usability Day on the 14th November – so where best to spend it than at UXPA at Thomson Reuters where a group of us had a tour of their usability lab.
As always the event was fantastic, titled ‘Healthcare in numbers’, 3 speakers shared personal experiences and software of complex data being shown in an attractive, personal and fun way!
The speakers were:
- Esteban Souto, Head of Design & User Experience, F&R Thomson Reuters – Data Insight through Design
- Denise Hampson, Digital UX and Behaviour Change Consultant – Emotional UX
- Sam Smith, Senior Interaction Designer at RMS Consulting – Hands-on data capture in healthcare: one-size does not fit all.
Denis Hampton made the most impact on me and the way I want to design for the user. Denise highlighted how users think, in healthcare especially it doesn’t matter how many awnings you read, unless it is happening right now or it is made relevant to a users life it will have little or no impact. The topic was very relevant to one of my current group projects ‘The Addiction App’, we are developing an app to replace cigarette branding as a form of placebo in an app; you can view our progress on our app: www.addiction-app.co.uk
A few slides from the presentation that I thought were very interesting:
- Cold / Cool
- “I love numbers”
- Justifies decisions
Our subconscious is 95%!
- “I love stories”
- Makes decisions
- Anxious / Acred
- Too cold or too hot
- Hungry or thirsty
- In pain
- Endorphin Rush
- Excited / Thrilled
Keep it emotional
Anticipate rule of thumb errors in decision making
Don’t expect people to understand the numbers
Tell people what they will experience now as well as in the future – make it relevant and personal!
Speaker 3 Sam Smith discussed how to make designing forms more sexy and fun! A topic that may sound boring, but in an example Sam showed, that couldn’t be more wrong. Sam showcased an example of a standard employee timesheet, it was very standard with lots of input boxes and drop down menus, Sam decided it was time to change this and make intuiting his weekly time sheet fun rather than a chore. Sam designed an iPad app that involved ‘finger painting’, dipping your finger in a colour which represented a job, then dabbing it on to half an hour and hour blocks, it also had accompanying sound effects – which I’m sure would become irritating quickly but for novelty value they were perfect!
I am going to keep this unusual and exciting thought of not going down the ‘normal route’ in mind for future projects.
After the talks myself and a few classmates had a tour of the in-house usability lab, it was pretty cool!
I’m looking forward to the next event already!